What Factors Influence Customer Purchasing Decisions?

There's a lot that goes into a purchase decision. How, what, where, when, and who are all questions customers encounter when they're looking to buy a product or choose a retailer. So what are some of the factors that influence customer purchasing decisions, and how can your brand use them to gain an edge over your competitors?      Products Availability: Customers can’t buy what you don’t have, which is why inventory management is even more....

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