Value is very important to travelers, but many programs are lacking
Between December 2021 and January 2022, arrivia surveyed 2,150 American consumers and 204 industry decision-makers about the role of travel rewards in the post-pandemic travel resurgence. Almost 50% of surveyed consumers said the ability to earn points on travel is important to them, while 42% have redeemed points to lower the cost of their trip. And almost one-third of consumers expect to use their loyalty....