Next week I’ll be in China for our second annual customer meeting. One of the things that makes this event special is we didn’t try to export the US version to China but rather built an event ground up for China. As Chinese consumers gain affluence, we expect them to act like Westerners and are puzzled when they don’t. It’s why Western marketing efforts often fall short in China.
Tom Doctoroff, head of advertising giant J. Walter Thompson’s....