According to Forrester, "webrooming consumers will bring in $1.8 Trillion in sales in 2017."
Marketers need to understand this new type of shopper. If you are not adjusting your strategies to keep pace with this new reality, you could be setting your brand up for missed opportunities.
Here's a quick overview:
Webrooming Consumers: research products online before buying them in a physical store. (78% of consumers say they have webroomed in the past 12 months....