Customer Relationship Management systems are vital to an organization’s success. It is how the sales and services teams manage clients and prospects, without whom no company would exist. Some may even so far as to say the CRM system is the lifeblood of the company, with its maintenance being crucial to success, even if it is not a main responsibility. However, many employees are too busy and unmotivated to maintain a current CRM database. The maintenance work is tedious and....

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