In a recent post, I talked about the customer marketing lifecycle and the marketer’s most important job—getting customers to the Maintain Phase as quickly as possible and keeping them there as long as possible. Achieving that goal requires marketers to know the marketing maintenance patterns for their business and for their particular breed of customers. Getting customers to that place and then keeping them there is all about the nudges, which include both interactions and....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing