Data Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the Global Direct Marketing Association and Winterberry group found that 92% of surveyed marketing professionals believe that data will be an important factor in the future of marketing.
An early adopter of data driven practices, the retail industry is one of the most prevalent leaders in data focused marketing. According to a study by Forbes, retailers make up 37% of data driven marketing....