It’s a gross understatement to say that social media, especially Twitter, is responsible for a drastic change in the way people communicate, not only with each other but with companies. If anything, that’s just common sense. The barriers that once existed between you and a brand, celebrity, or competitor is at an all-time low and continues to diminish, and that makes for an entertaining social dialogue.
Remember when interacting with another company or competitor was a no-no?....