Tribal Marketing – How Well Do You Know Your Customers?

When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors, geographies and psychologies. Yet as we move further into an age of globalization, personalization and big data, brands are beginning to realize that they need to re-evaluate how they are categorizing their customers. The image a brand promotes and how a brand manages hot topic issues, is essential to appearing authentic and genuine to....

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