Trends Disrupting Loyalty: Individualized Loyalty

As personalization becomes more important to customers, marketers are searching for the holy grail of delivering individualized experiences to customers. Content, experiences, offers geared toward one person are significantly likely not only to increase customer spend, but their emotional bond with a brand. Data collected through loyalty mechanisms are the key to making this happen, and machine learning tools help bring individualized loyalty to scale. No person is alike....

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