Transactional Loyalty: Why These Points-For-Purchase Programs Fall Short

Brands looking to cultivate real emotional connections with their customers to drive customer lifetime value, retention, and revenue need more than a transaction-based loyalty program. With a looming recession and possible budget cuts on the horizon, investing in loyalty has never been more important for marketers. Loyalty can determine the success of a brand – 72% of U.S. consumers will pay more to purchase from their favored brand. But building a....

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