As we learned in the last blog post, it’s key to kill breakage (=points not used/expired) by increasing the liquidity of your rewards. Why? McKinsey found that the top-performing loyalty programs profit from customers who redeem their points since these customers either purchase more frequently or increase their purchase basket. This results in a 15% to 20% higher revenue per customer.
That being said, it is quite clear why users spending more points is vital to brands&rsquo....