To Beacon or Not to Beacon

Merchants are always looking for innovative ways to promote new sales. Historically, they’ve come up with a variety of ways to attract business, from hiring someone to stand outside their store with a big sign to promotional emails and newsletters to customized apps with push notifications. Recently, new beacon technology has raised some eyebrows. Beacons are small, Bluetooth-enabled devices that allow merchants to send deals, product information, advertisements and more to a customer....

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