Tips for a Covid Proof Campaign

It makes sense that we would want to understand who is out shopping versus who are quarantining and message them accordingly, but it’s not enough to have the data to do that. Follow these four tips to help ensure your campaign is COVID proof:  Use Recent Data: First party data is highly valuable, but can be outdated and based on aging preferences. With consumer behaviors changing from household to household, it’s important to use data that is of ....

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