Three Things D2C Brands Need to Do to Stand Out on Amazon Prime Day, and Every Day

Yotpo recently surveyed 2000 consumers about their shopping plans for Amazon Prime Day and found that while 71.05 percent view Amazon as a destination to buy fashion online, only 40.89 percent of them have plans to make purchases from Amazon next week.   Amazon being perceived as a “fashion destination” is an interesting concept to consider, but the reality is that 70.55 percent of consumers prefer to buy fashion directly from brands. Of these D2C fashion brand loyalists....

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