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In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of “CRM”, there may be no term more abstract, than that of “campaign management”. Seriously.  I help market and sell campaign management software, yet very few know what that really means. Why is that? We all get mail, some of it actually targeted, some more of it unfortunately mistargeted, doesn’t anyone think....

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