Content plays a critical multifaceted role in marketing today - simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly, content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And according to Scott Vaughan, the CMO of UBM TechWeb, content is also a catalyst in the transformation of marketing....