The Ultimate Loyalty Program Pre-launch Checklist: 13 Steps for a Successful Program

Just like a pre-flight checklist a pilot and co-pilot might review before takeoff, it’s critical to have a loyalty program pre-launch checklist.  Once it launches, your loyalty program becomes an ongoing entity within your company and can be the difference between your customers engaging with your brand or your competitors.  So, you want to check that list, and check it twice, before launching your loyalty program. ....

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