Creating desired and memorable experiences is what drives loyalty. There’s a transformation underway with the shift from transactional to relational loyalty programs that marketers need to think about. As this shift happens, what role does your email program play (or continue to play) as part of your loyalty program?
Last week I had the opportunity to attend MediaPost’s Email Insider Summit in Kiawah Island, SC where I participated in the panel Thinking Beyond the Coupon:....