It’s harder than ever to keep members engaged with loyalty programs. According to our new Hawk Incentives research, respondents belong to an average of 6.2 programs, but consider themselves active members of only 3.9 programs.1 Here are some of the other key findings about more effective reward strategies that the research revealed.
Choosy members choose reward cards
In our experience, there are plenty of reasons why people really like reward cards. First of all, they....