1. Social Media
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Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media.  Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online. Not only does this age group have 47x the net worth of households headed by those 35 and older (according to AdAge), but they are now the fastest growing users of social media.  These days, they don’t just have an email....

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