BETTER RESEARCH MAKES BETTER BUSINESS
For any customer experience initiative to be successful, the project team needs to be very well informed about the customer’s preferences, opinions and behaviors – while the customer is engaged with a complex network of channels, environments, touchpoints and media. That’s a lot of moving parts, and a lot of different interests to keep in check.
It never ceases to amaze us how much there is to discover when we embark on a new CX....