Understanding your customers can be a difficult task. No one would blame you for feeling like they’re not always on your side. The truth, though, is that customers are actually quite positive and helpful by nature. Customers are people who have chosen to “consume” your product or your service. They have already invested in your offering and gained some value from you, for which they are often thankful. They are not coming at you as a neutral third party; they are coming....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing