Brand advocacy can take many forms, whether it’s in person conversations, online conversations through social media, recommendations from one business to another, or any other method of referral you can think of. Sometimes it is easy to think of brand advocacy as a business-to-consumer tactic, and not as a concept that is suitable in different spheres like business-to-business. But brand advocacy exists between a brand and any type of customer, so long as they are willing to....

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