Remember the invisible gorilla video?
In an experiment popularized by the book of the same name, volunteers were told to keep track of how many times a basketball was passed between players. While the ball was being tossed, someone in a gorilla suit walked between them in plain view. Very few people noticed the gorilla because they were so focused on counting the passes.
The invisible gorilla study is the most famous example of a phenomenom called “inattentional blindness.”....