The Internet of Things: Using Technology to Engage

With more than 100 people in the audience, Jerry Filipiak, CEO of Comarch Inc., delivered a powerful presentation at GSummit 2014. Filipiak detailed the importance of real-time engagement, sharing the results of an implementation with JetBlue before giving the audience insight as to how Internet of Things (IoT) technology stands to change the future of loyalty and engagement. Context is Key When developing TrueBlue Badges, a social-engagement extension of JetBlue’s loyalty....

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