Last week, the IAB posted the first of their 5 “IAB Believes…” blog pieces, focusing on brand safety. In this first piece, they focus on the bad PR when an ad is delivered in inappropriate places and there is a passing reference to the spend that is wasted. The solution pushed by the IAB is signing up to Digital Trading Standards Group (DTSG)’s Good Practice Principles. This is great! As the post states, “This initiative alone goes a long way to minimize the....

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