The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.
Kara Trivunovic, Managing Director of Messaging at Epsilon, recently spoke on a Litmus panel where she discussed how the marketing industry evolved in 2020, and....