Anyone else have “The Final Countdown” stuck in their head after reading the title? No? Just me? Well, then I better move on. The heart of brand advocacy is a deep understanding of who your customer is and being able to act on that knowledge to provide something for them that they need or want. You simply cannot have brand advocacy if you don’t provide something of use or benefit. It’s sort of like trying to hold a conversation with someone in a language you don....

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