The Critical First Steps Towards Great Personalization

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Great personalization doesn’t happen overnight We all know personalization is at the forefront of creating deeper customer relationships and brand-bonding customer experiences. Study after study has shown that consumers want relevant, customized offers and experiences from the brands they choose to engage with. Accenture Interactive Pulse Check pointed out that “91% of consumers are more likely to shop with brands who recognize, remember and provide relevant offers and....

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