Consumers have even seen significant format and new product changes: from liquids and powders, bleaches for whites, stain removers and pre-treaters, all-in-one detergents, fabric softeners, varying temperature detergents, biodegradable cleaners, to color safe bleaches, tablets and more.
As shoppers are inundated with constant change in the laundry and cleaning aisle, it is imparitive retailers understand and react to shopping behavior shifts in order to preserve customer....