The CMO’s Massive Transformation

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Customer expectations have always been tough to match, but never has the challenge been as great as right now, in our always-on world. CMOs face the daunting task of striking the perfect balance between being relevant and safeguarding a customer’s privacy—a tough job when relevance involves leveraging customer data. A brand can only disappoint a customer once when it comes to privacy; managing customer trust is a difficult job. And Then There’s the Data Beyond the....

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