What is your “go to” to incentivize your loyalty program, rewards program, or community members to engage and act? Is it free samples? A branded experience? VIP treatment? A discount offer?
Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term relationships with consumers. Gaining a deeper understanding of who your audience is and what their key motivators are can help you hone in on the....