Every week, I write a round up of excellent brand advocacy reads. Doing this has taught me one thing: I know this because I’m inundated with articles to choose from each week, and that gets awfully noisy after a while.
What I’ve been able to take away from these posts is that there are some basic truths that we’ve all come to accept about brand advocacy. As professionals, we don’t always have time to read all of this material and pull out insights &mdash....