Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by a fascinating discussion period moderated by Lori Bieda from SAS. By the end of the session I had so many notes there was no way to fit it all into one post, so this is....

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