Taking The Leap With Data-Driven Marketing

Over the past few years, I’ve witnessed the cinema industry starting to take a leap forward when it comes to big data. Discussions have evolved from initially questioning the need for data, to how and what data to capture, to now being more focused on actually putting data into practice. The conversation has shifted from the theoretical to the practical. Cinemas are now interested in how they can best leverage their data sets to deliver tangible, measurable results. In this blog post....

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