Supply-Chain Problems = Loyalty Opportunities

For the past two years, supply-chain issues have frustrated suppliers and consumers alike. In October 2021, Adobe reported that out-of-stock messages were up 250% from prepandemic levels, and supply-chain volatility is expected to persist into 2023. Supply-chain delays of everything from baby formula to cars continue to affect our lives and pose a potential crisis for customer service and loyalty. Novelist James Lane Allen famously said, “Adversity doesn’t build character; it....

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