About three years ago I came to a company that was known for their expertise in lifestyle engagement. Over the years I have been able to gain a keen understanding of in-the-moment persuasion and how to influence human-to-technology interaction. This week’s suggested reading focuses on the importance of the mobile phone in everyday life. Interestingly enough, it depicts how intertwined society is with their mobile phone. The article highlights what roles the mobile phone plays in the....

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