By Gary Pollack
With 15.2% of North American web traffic coming from mobile phones[1], companies can no longer defer creating their mobile engagement strategy. For many consumers, a bad mobile site or experience is likely to turn them away–towards competitors; 40% according to Compuware[2]. With the mobile market set to grow to $32.4 billion by 2018, the dissatisfaction of those customers is not something most businesses can afford.
According to Forbes, delivering a great mobile....