If you are a customer experience professional then you are likely called upon to make a number of presentations. And if that is the case, it helps to be a good storyteller. After all, people really want to know the story behind the data. Being a good storyteller gets people engaged and is a more effective way to help people understand customer insights and take action on them.
My role model for storytelling is a priest.
Most religious denominations have a portion of their weekly service....