Point redemption programs looking retain customers with stock portfolios
Rewarding customer allegiance is nothing new, but we have seen a flourishing of loyalty schemes over the last few years. Not just growth in the number of services offering programs, innovation has come in the form of new ways for customers to redeem. Gone are the days of choosing from a sports bag or an airline ticket once a year; today you can redeem points instantly for reductions at the POS, enter lotteries or....