By Kaan Turnali, Global Senior Director, Business Intelligence, SAP
So far in the series, I have charted a course for creating value in the sports and entertainment industry through analytics. I have advocated a holistic approach to paint the full picture that goes beyond the basic game-day stats, and I have underscored the important role that fan engagement plays in shaping the fan experience.
And finally, in my last post, I touched on the design thinking methodology as a framework to....