It seems like everything is getting smarter—smarter phones, smarter cars, smarter appliances, and the list goes on. More and more, the machines we use—more precisely, the software applications running on them—are better at meeting our needs and our desire to get something done right now, no matter where we are. The expectation now is that if some pertinent information about who we are, where we are, and what we want to do could be “known” by an app or....

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