Six Ways CPGs Use Loyalty to Drive Revenue

  As CPGs continue to navigate the direct-to-consumer landscape and finding ways to improve their customer experience and campaigns, loyalty continues to be the primary tactic to enable personalization, increased engagement and customer growth.    #1: Build Brand Preference Without Discounting Economic ebbs and flows often mean boom or bust for CPGs. Since the Great Recession, many customers shifted to private label brands, and this behavior has persisted....

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