Are you invisible or remarkable? That's the question that Seth Godin believes that marketers should ask themselves in the new economy and there are 3 simple reasons why:
All media is now optional - no one is going to look at your tweet or open your junk mail unless they want to.
The mass market is no longer important – the edges are what's most important.
The only work that matters is work that matters – just because it’s important to you, it doesn....