SAS using SAS® a winning combination!

Shawn Skillman and Lori Jordan A little over 2 years ago, I wrote a post about our vision for turning big data into a strategic asset. The outcome of this vision was the development of a Global Marketing System that provides marketers with complete views of customer behavior and advanced marketing analytics so we can respond with relevancy in our campaigns. At this year's SAS Global Forum, over 50 people filled a room to hear Shawn Skillman and Lori Jordan, two....

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