Running My Starbucks Rewards Through the Loyalty Filter

My Starbucks Rewards is hailed by marketers as one of the most successful loyalty programs in the market. A few statistics from the company’s 2013 Annual Report tells the story: Nearly 7 million people in the US are active in My Starbucks Rewards One in every three U.S. transactions is paid for with a Starbucks Card The Starbucks mobile payment app is used, on average, to make more than 4 million mobile transactions per week in the U.S. Over $4 billion was loaded onto....

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