We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to an extra 10-15% for certain sustainable products (NDP Group).
Fortunately for the planet, environmental initiatives achieve a number of positive business impacts.
They incite curiosity, which, in turn, drives new product acquisition.
They allow brands to cut costs of....