Retailer Increases Revenue per Email by 106% with Personalized Promotions

“Offering ongoing discounts does not foster loyalty” – Howard Wyner CEO of Scentiments.com Avoiding the Discount Trap Keeping your brand top of mind without relying on discounts is no easy task in today’s price sensitive market. This was no exception for 500friends’ client Scentiments.com, a leading online retailer of brand name fragrances. Historically, they relied on frequent discounting programs to engage with customers to drive repeat business....

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