Retail Recap Q4 2020: Prime Day Thrives in October, Walmart+’s Impact on Premium Loyalty, and Key Program Revamps

For many of you, 2020 posed never-before-seen challenges that impacted almost every aspect of life. Retail included. Due to the pandemic, consumer behavior significantly shifted which led to increased online spending. From a loyalty perspective, in the fourth quarter we saw: The first-ever Prime Day held in October, which set records for Amazon and positively affected other retailers as well. Walmart+, a premium loyalty program that launched in September, gain millions of....

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